Scrub Valley
UX Researcher/ UI Design
Overview
Scrub Valley aims to revolutionize healthcare recruitment by creating a dynamic, user-friendly platform tailored to the needs of job seekers and service providers. It bridges the gap between healthcare professionals seeking career opportunities and employers in need of skilled staff, providing comprehensive tools, services, and features to enhance recruitment efficiency and satisfaction.
Design Process
In this project I focused on Topic Researching, prototyping, and testing.
Research
Topic research
Through my topic research, I focused on two main pain points:
Common challenges in medical hiring
Key differentiators in successful recruitment platforms
To investigate these areas, I relied on medical HR reports and articles discussing healthcare recruitment challenges both in the Middle East and globally.
Following the research, I conducted a UI/UX audit of the current Scrub Valley website. My approach included a heuristic evaluation, focusing on clarity, simplicity, mobile usability, and accessibility.
I also mapped the user flow analyzing how easy it is for users like nurses to find job opportunities or for hospitals to post one.
Then I sketched a sitemap to assess the content structure and navigation.
Market Research & Competitive Analysis
I also conducted market research in order to understand the industry standards and key features of other recruitment platforms
Based on this research and evaluation phase, I was able to:
Define the key problems that need solving
Identify top features to retain or enhance
Establish a clear design direction for the upcoming redesign phase
Information Architecture
Sitemap
I built a sitemap in order to unravel the information and content on the current Website where I found a lot of unnecessary and confusing information, as well as several inconsistencies across the design.
Before
After
After analyzing the existing information architecture, I prioritized, simplified, and restructured the information to create a sitemap for the new site.
Interaction Design
User Flow
I identified the two main paths users could take to achieve the path described in the task flow above.
One for job seekers and the other for employers.
Sketches & Responsive Wireframes
I created a few early sketches for the main pages to determine which components worked best together.
I then adapted elements from my earlier sketches to create wireframes for the main pages on mobile, tablet, and desktop.
UI Design
Responsive UI
To ensure the website was resilient across devices, I designed the main pages in a desktop, tablet, and mobile view.
Homepage
Selected main pages
Next Step
Usability Testing
To evaluate the efficacy of the UI Design and application process, I conducted usability tests on 3 participants.
Other than minor concerns about the lack of an option to complete the profile at a later time, participants suggested adding a “remind me later” feature to encourage task completion without disrupting the sign-up flow.
Moving forward, the next step is to explore ways to effectively prompt users to complete their profiles during or shortly after the sign-up process.